With the global market facing increasing uncertainty, one of the few certainties which remain is our consistent commitment to not merely replicate our past achievements, but to innovate and drive growth to reach unprecedented levels of brand reach on an international scale, building on our successful product launches of 2015. Even in the face of strong financial headwinds, we managed to grow 40% year on year, enhancing our presence in existing market strongholds within Southeast Asia and the Middle East, with further expansion projected in the European and US regions to take the number of international bases over the current 28 countries.
The ability to retain our core team of designers and master watchmakers has also paid off, ensuring continuity and familiarity with our customers’ preferences, outlined by an increasing popularity in the young working adult demographic segment. New releases such as the G103 Eternal and G101 Kensington proved to be instant bestsellers, while evergreen pieces like the G903 Gauntlet Vintage continue to gather momentum in terms of sales and generation of brand awareness. All of this could not have been done without our innovation-centric approach. Too many brands speak of innovation, yet fail to deliver product that is truly ground-breaking.
Bucking convention, our product development team is set to introduce proprietary plating technologies featured on some of our latest timepieces, as the mini revolution extends organisation-wide, even to our marketing department. Digital initiatives have been earmarked, with the initial thrust headed by the launch of online blog posts to engage with a burgeoning tech-savvy audience who prioritise a fashion-forward lifestyle and an exciting collaboration with rock band Foo Fighters – in line with the Aries Gold vision of being ahead of the curve when it comes to staying trendy and relevant. After-all Aries Gold is about the fusion of liberal arts with advanced watch-making feats.
All in all, more exciting times and collections lay ahead, and I would like to thank everyone involved for your generous support. Whether you’re a supplier, business partner, fan or customer, we consider you one of us, and hope you’ll continue to enjoy our journey forward together.