As an International Brand, merely maintaining our reputation for consistency and precision will not do in an increasingly competitive and discerning market. So as we make inroads into 2017, we have drafted a specific set of plans called the “Blueprint” to document our initiatives for the coming year. Interestingly, the Blueprint is also our theme for the year, showing our determination to have a set of plans that sets us apart from our competition. We will continue to wow our supporters with competitive pricing and innovative products in both the mechanical and quartz segments. As our founder always say, “We sell gold at the price of silver”, our mantra has always been to provide accessible luxury, and in this case it is to make quality watches available to the masses. As part of our innovation in 2017, we will put the strongest focus on our collaboration with International Rock Band Aerosmith. We plan to develope a range of signature mechanical watches with the band that combines avant-garde design and groundbreaking engineering, showcasing our strength in watchmaking innovation and technical know-how, specially in areas such as case engineering and dial design. The quartz range is not forgotten and will also be refreshed with new concepts and colors.
We continue to experience steady growth despite a sluggish global economy, expanding into Germany and USA to a total of 25 countries. Heartened by this development, we have also opened new design offices in Vienna and Zurich to recruit worldclass designers and engineers into our team. As we set our sights on global expansion, we believe that curating a strong International workforce will increase our strength in product development immensely. As we groom our new team of dynamic and industrious designers and engineers, we seek to imbue in them the same can-do spirit that has tided us through several decades.
Being a big believer of paying it forward, we constantly channel our passion back into the community through yearly charity drives using limited edition watches. The first charity drive was launched in 2015. By fulfilling our social obligations, we hope to touch others and inspire them towards greater heights.
To end off, we would like to take this opportunity to thank all stakeholders and customers for your generous support. We have such great excitement for this year’s development and are confident that the new focus on solidifying our positioning in automatic watches will improve our brand image. We trust that you will enjoy our latest collection and wish you a great year ahead.